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Communications/Community Relations: Media/Public Relations Servicing
Full Time: Director, PR and Communications - IMS Museum (Indianapolis, IN)

POSITION TITLE: Director, PR and Communications

ORGANIZATION: Indianapolis Motor Speedway Foundation, Inc.

REPORTS TO: Executive Director




The Indianapolis Motor Speedway is the worldwide leader in motorsports entertainment and the largest spectator sporting facility in the world. In 1955, IMS owner, Anton Hulman Jr., started construction on a new office building at the main entrance of the Speedway grounds.  Located in the building’s east wing, the IMS Museum opened in 1956. Initially, the Museum was referred to as the Indianapolis Motor Speedway Museum, the Speedway Museum, or often simply as the Museum.  The Indianapolis Motor Speedway Foundation, Inc. (the Foundation) was organized in 1957 as a private foundation to administer the business of the Museum.  The Foundation was notified that it had become a publicly supported charity as of January 1, 2006.  Our vision is that motor racing will be a revered aspect of our American heritage and a valued part of family culture for generations to come. Our mission is to celebrate more than a century of the innovation, thrill, and adventure of motor racing at the Indianapolis Motor Speedway®.

Essential Functions:

Full-time position as Director of Communications to work with a variety of staff and members of the Board of Directors of the Foundation (“Museum”) to oversee all aspects of the Museum’s communications programs.  The Director of Communications develops and implements the Foundation’s overall communications plan to build and market the Museum’s brand; promote and drive attendance to Museum exhibits, events and tours; utilize social media and other platforms for engaging and interacting with current and potential Museum constituents; and is responsible for developing and disseminating the Museum’s media strategies, communications, and public relations activities, both external and internal.

Key responsibilities include:

  • Enhance & Maintain Relationships with Local & National Media
    • Pitch stories to local media to increase Museum brand awareness in the community, via increased media presence.
    • Promote Museum initiatives and events through targeted media releases.
    • Manage all media contacts, both locally and nationally.
    • Develop press kits, statistics, and media guide as necessary.
    • Manage press conferences and announcements.
  • Develop Communication Plan for Museum events and special exhibits
    • Contribute to promotional materials and brochures for special exhibits.
    • Provide live Twitter coverage of Museum events.
    • Record testimonials on the Museum from racing luminaries.
  •  Manage Indianapolis Motor Speedway Museum website
    • Update site content on an as needed basis.
    • Maintain/update site with up-to-date tour & track information.
    • Create/Manage relevant and engaging blogs.
    • Track website analytics, and increase engagement.
    • Manage revenue-generating content.
  • Manage Indianapolis Motor Speedway Museum Social Media initiatives
    • Consistently update Museum Twitter and Facebook accounts, with relevant and engaging content, as well as up-to-date tour & track information.
    • Create and develop Museum YouTube channel content, including QR codes for Museum exhibits.
    • Increase fans, followers, and overall community engagement with relevant and engaging content.
    • Analyze other social media opportunities and initiate the development of content for those deemed appropriate and cost-effective for Museum audiences.
  • Develop strategies to work with IMS and INDYCAR PR/Marketing/Social Media teams on mutually-beneficial content and promotion
  • Develop and Manage revenue-generating content across multiple platforms
  • Utilize existing features and develop additional content that can be used to generate revenue, or as added-value content for advertisers.
  • Develop Communications Plan for general Museum communications across all platforms
    • Assure compliance with Museum branding guidelines across all written materials.
    • Develop elevator speech, talking points, and other communications for Museum initiatives and key plans and documents (strategic plan, master facility plan).
    • Assure appropriate communication of Museum’s vision, mission, values, policies, strategies, and other key messages to general public, Museum guests, media, and philanthropic community.
  •  Develop Communication Plan for Alumni for added engagement
    • Work closely with Indianapolis 500 & Brickyard 400 alumni, as well as Hall of Fame members to continue to enhance their visibility as well as the Museum’s.
    • To extend hospitality to alumni worldwide.
    • Expand website to include alumni pages and information
  • Key Additional Responsibilities
    • Develops and oversees communications budget.
    • Analyzes and oversees Museum’s advertising and promotions plan – identifying most appropriate advertising and promotional vehicles.
    • Assists other staff in preparing content for tours, education programs, exhibits, museum self-guided tours, Museum mobile applications, and similar communications vehicles.
    • Works with senior leadership of Foundation to implement strategic plan, provide support for other functional groups, and enhance communications aspects of colleagues’ projects.
    • As staff are added to the team, supervises, evaluates, trains, and otherwise manages members of fundraising team and provides input on performance evaluations of other staff.


  • Bachelor’s degree in communications, journalism, public relations, English, TV and/or radio reporting or production, or similar educational program preferred; or the substantial equivalent in other training or direct job experience.
  • At least 15 years’ experience in journalism, TV or radio reporting or production, social media content development and website development and management.
  • Extensive experience working collaboratively with a variety of people with different skills and abilities.
  • Public relations or media experience
  • Web Design/Content Experience
  • Experience with social media management (Facebook, Twitter)
  • Basic Photography and photo editing skills
  • Strong written and oral communications and public speaking skills, with an emphasis on inter-personal relations.
  • Understands annual planning and budgeting processes and has had significant experience with both.
  • Understands data and can analyze it to monitor and measure performance.
  • Uses technology to achieve desired results; uses MICROSOFT Office products (OUTLOOK, WORD and EXCEL), and other software and hardware technology systems.

Complexity/Problem Solving:

  • Handles several projects and varying deadlines simultaneously.
  • Develops solutions to problems that arise during the day.
  • Handles difficult personalities, both as to staff and the public, in a constructive, positive fashion resulting in appropriate resolutions of disputes and/or difficult situations.
  • Experiments to find creative solutions.  Enjoys the challenge of unfamiliar opportunities.
  • Creatively handles staff resistance to implementing changes in policies and procedures.
  • Analyzes outcomes of programs and processes, seeks improvement, plans for and implements improvements, striving always to work as effectively and efficiently as possible.
  • Not afraid of experimenting (within reason), failing, or learning from new approaches.


  • Works independently, without direct supervision.
  • Distinguishes between problems and solutions requiring management approval and those that s/he may resolve directly.
  • Maintains confidentiality of proprietary, confidential, and sensitive information.
  • Has a high degree of personal and professional integrity; acts in an ethical manner and avoids conflicts of interest.
  • Prioritizes projects and adjust priorities in light of changing needs and circumstances.
  • Follows through promptly and delivers work product on-time and of a superior quality.

Communications/Interpersonal Contacts:

  • Communicates with passion and commitment the mission and vision of the Museum as well as its strategic and operating plans to third parties as well as internal audiences.
  • Effectively communicates plans and ideas to colleagues and external individuals or organizations.
  • Communicates performance issues to supervised staff and provides guidance, training, and constructive feedback.
  • Communicates effectively with a wide variety of people.
  • Keeps colleagues and supervisor informed of progress of tasks, as well as issues that require supervisor’s resolution.
  • Knows when to ask questions to seek guidance and when to move forward on his or her own.

Working Conditions/Physical Demands: 

Work requires minor physical exertions and/or physical strains.  May involve infrequent exposure to disagreeable weather conditions.  Must periodically work evenings and on weekends.

Work Environment

The work environment characteristics described in this job description are representative of those an employee encounters while performing the essential functions of this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have permanent work authorization to work in the US (you might have permanent work authorization as a U.S. Citizen, a Permanent Resident Alien, Refugee or Asylee, or as a Temporary Resident Alien under the Immigration Reform and Control Act)?

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