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Internship: Marketing
Internship: Digital Marketing - Indianapolis Motor Speedway (Indianapolis, IN)

POSITION TITLE: Digital Marketing Intern

DEPARTMENT: IMS Marketing / Digital Media

DURATION OF INTERNSHIP: August – December 2017


To gain real-world digital marketing experience in content management, email marketing, social media and more, supporting all the activities of the Indianapolis Motor Speedway. This paid internship provides the opportunity to collaborate on developing the IMS website, curate content for email marketing and connect with fans through social media to promote the largest single-day spectator event in the world and other major events.


  • Develop and maintain content on the Indianapolis Motor Speedway website and ancillary websites

  • Curate content and deliver email marketing messages

  • Tag and caption photos during events sent by track photographers for media

  • Help deliver social messages through all social channels (Facebook, Twitter, Instagram, Snapchat)

  • Seek ways to build subscriber lists

  • Ensure content is aligned with brand guidelines and current web standards

  • Provide analytics on site content, emails and social engagement

  • Collaborate with other departments and organizations at IMS

  • Support video production and photo shoots

  • Provide ideas, contacts and suggestions on content creation and development


  • Currently enrolled or recently graduated from a four-year College/University

  • Working knowledge of HTML and CSS

  • Familiarity with Adobe Creative Suite programs (Photoshop, Illustrator, etc.)

  • Manage multiple tasks and requests effectively

  • Result-oriented and creative

  • Possess strong interpersonal, communication, analytical, written, and verbal skills

  • Local market knowledge is preferred

  • Familiarity with motorsport organizations (INDYCAR, NASCAR, Air Race) and/or sports marketing is preferred

  • Knowledge of Content Management Systems such as Sitecore and WordPress preferred

  • Exposure to digital marketing software such as Sprout Social, SalesForce preferred


  • Must be able to work exceptionally well with others in a close team environment

  • Must embody the brand values during every shift and work with high integrity at all times

  • Must be polite, courteous, and treat all guests and associates respectfully

  • Must be able to stand and remain mobile for extended periods of time during events

  • Must be able to stay calm during stressful or demanding moments

  • Must be able to act fast and effectively when receiving time sensitive requests

  • Must maintain professionalism when interacting with athletes, celebrities or other high valued guests


Must be available to work a minimum of 4-5 shifts during the work week and must have 100% availability during event times:

  • October 13 – 14 Red Bull Air Race

Note: When you apply for this job online, you will be required to answer the following questions:

1. Please describe your working knowledge of HTML and CSS.
2. Are you familiar with Adobe Creative Suite? What is your experience with these programs?
3. What has been your previous exposure to digital marketing software such as Sprout Social, SalesForce?
4. Do you have permanent work authorization for the United States (you might have permanent work authorization as a U.S. Citizen, a Permanent Resident Alien, Refugee or Asylee, or as a Temporary Resident Alien under the Immigration Reform and Control Act)?

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